More press for Hometta

Hometta, the new modern home web company, for which Blair is an original core architect and HouMinn is a featured designer, has just received more press. This time, the Chicago Tribune has featured the company in an article entitled Blueprints with a Sustainable Vision. The company's founder, Mark Johnson, is quoted extensively in the article and a number of details regarding house sizes and drawing costs are revealed. Remember to check out Hometta's website and look for it to launch later this month.


The use of any tool should support discourse, not drive it.

Sometimes technological and socio-political watershed moments have a life cycle that is painful but necessary for there to be progress. Specific concepts naturally evolve (often gradually and incrementally) toward more refined and responsive constructs and systems. It is these vetted ideas that are ultimately folded into the greater discourse. (image courtesy of TwoBlueDay)


Local Concepts: To date, the notion of “Green” as it is generally applied in the profession is nothing more than an applied response. There are of course isolated incidents where this is not the case (Kieran Timberlake comes to mind). But by and large, and to degree, the idea of Greening something is not considered as a governing idea (See cartoon). LEED, the American governing body of global green, is the bureaucratic construct that is forcing the ideas of sustainability into the business models of architecture firms. At best, it is a mechanism of change that will fall to the wayside as its governing idea becomes ubiquitous. At worst it is the kind of well intentioned shackle that inhibits good ideas. Either way, it is largely the domain of the technocrat.

People who are willing to champion ideas like LEED in their nascent stages are specific. They are often individuals who have the ability to localize ideas/conditions and accept them as an isolated and universal truth. Because of this willingness (or if you prefer, ability) to truly believe, they become proselytizers and evangelists. This is not said disparagingly. These people are necessary to storm the beach head. They do a lot of work that benefits us all by embracing new ideas whole heartedly and basically beta testing them. This is important to recognize because it is the “true believer” that establishes a toe-hold, takes flak, trouble shoots and builds acceptance. But like all sod busters and tera formers, they are useful for a limited time. Storming a beach head is an activity that is unsustainable.

Once an idea is hammered home – the hammer is unnecessary. But as the saying goes, when you are a hammer, everything looks like a nail so the hammer needs to be either put on the shelf or pointed at the next nail. When any rule or idea becomes dogma – it is dangerous.

Evangelists are never the best global thinkers. That isn’t their roll. They are people who filter ideas through their particular lens. It is up to global thinkers to seize on the ideas of the specialists and figure out when and where to fold them into the bigger discourse. We would argue that the time is now – for LEED. It is coming for BIM software. In the case of LEED, there is an unnaturally long life span to this early incarnation because the idea has become a public and political hot button. Environmental concerns, political agendas and marketing campaigns have all provided too much loft for the movement. It is correct practice but it is an inflexible mechanism if taken literally. It is time for it to be co-opted and consumed by people who can control and leverage it.

We agree with the sentiment that often there is a lot of bad work that is done in the name of good (ADA, LEED, preservation, contextualism, lobotomies, etc.). It is also clear that there is a lot of unconsidered work that is done with the latest idea or technology (maya, digifab, etc.). We are optimistic that if we pull back and look at a bigger cycle we will see that LEED (or better, simply environmentally responsive design) will become an issue we simply deal with, like gravity and water.



Hometta and HouMinn in Dwell and Fast Company

Draft House (pictured above) is HouMinn's entry in Hometta. The project is featured in an article about the new company on Dwell Magazine's website. Hometta will be at Dwell on Design 09 in Los Angeles, June 26-28.

Hometta: Affordable Modern House Plans 



Draft House available through Hometta

This summer, modern homebuyers will gain unprecedented access to design quality with the debut of Hometta (, a modern home plan company offering modest, green home designs from internationally recognized architecture studios. Entirely Web-based, Hometta is on a mission to make great design accessible and affordable to a large cross-section of prospective homeowners. Along with home plans, Hometta will offer a complete array of educational resources to empower subscribers throughout the home-building process.

Houminn Practice will offer Draft House through Hometta. Blair is also acting as one of the core architects for the project and is helping to establish the vision for Hometta's development. Visit the following links for more information about Hometta and specific information about Draft House.


Draft House

Hometta graphic identity by Thumb


HouMinn teaches "Catalyst" at University of Minnesota

During the week of March 8 - 12, Blair and Marc co-taught a one-week "Catalyst" at the Univesity of Minnesota. Catalysts are integral components in the School of Architecture's innovative new graduate curriculum, which won an AIA Education Honor Award in 2008. You can read about it here. Our catalyst, entitled, "Spatializing Routines," asked students to work in teams to research and diagram the production paths of two seamingly disparate food items in one cohesive drawing. One of the more successful examples, from students Katy Dale and Molly Eagen, is pictured above.

Click on the image to visit its page, then click it again to enlarge.